The most valuable type of text link is the one way backlink. Many site marketers waste lots of effort sending out endless emails to other people asking for link exchanges between web sites. This is a waste of time because the resulting reciprocal links are not that valuable in increasing website traffic. Instead, site marketers should be focusing on getting one way back links to their web sites.

Unfortunately, one way backlinks are difficult to build unless you know the best methods for getting them. And even knowing the best methods, you can still expect to put in some work to build them.

A tried and true method for building a good supply of one way backlinks is to write articles and submit them to article directories. This will work really well if you write enough articles. Most webmasters give up after writing just 5 to 10 articles, but to be really successful you need to write at least 40 or 50 articles for each website you wish to promote.

A great technique is to combine article marketing with a website matching system like Neurolinker. This allows you to place your articles on a large number of other websites, getting good quality backlinks to your website. Since the links come from your articles, they are by definition relevant links and are therefore highly valued by the search engines.

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